“Touch is a critical aspect of ASMR videos,” says Joydeep Bhattacharya, professor of psychology at Goldsmiths, University of London who studies ASMR. “Skin is our largest organ; humans crave touch. It ...
ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...
Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...
What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...
On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...
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