In Vietnam, Lunar New Year is called Tet. The full name is Tet Nguyen Dan. It means “feast for the first morning”. It is almost always celebrated on the same date as in Hong Kong and China.

Even though the 2020 campaign was a remarkable success to ZaloPay, we set the bar even higher this year. If Tet 2020 campaign only focused on recruiting new users and generating transactions, 2021 ...