The internet has caught wind of a new campaign for the upcoming Louis Vuitton x Murakami re-edition collection. It seems that global phenom Zendaya has been enlisted to star in the new campaign for the house, first appearing on Reddit and TikTok.

Louis Vuitton is starting off the new year with a huge release. The luxury house has decided to revisit its colorful collaboration with Takashi Murakami. First launched in 2003, LV x Murakami was a massive success at the time among fans and celebrities.

This week, Zendaya for the Louis Vuitton x Takashi Murakami re-edition collection dominated headlines, as LV’s house ambassador repped the anticipated reunion from LV and Murakami across a photoshoot and Murakami-featuring video.

Ahead of the anticipated drop, Louis Vuitton and Japanese design mogul Takashi Murakami are not holding back for marketing opportunities by having Zendaya do so

Long before designer collaborations were the norm, Louis Vuitton’s then-creative director Marc Jacobs teamed up with Takashi Murakami to debut a line of handbags that would go down in fashion history.

In 2003, designer Marc Jacobs—who was then creative director at Louis Vuitton—tapped artist Takashi Murakami to apply his technicolor vision

The Louis Vuitton x Murakami collection is at the top of the list. The early 21st-century pop culture and fashion landscape wouldn’t have been the same without that partnership between Louis Vuitton’s then–artistic director,