Anger at Target surged after it followed other companies that abandoned DEI programs, but Black-owned businesses that struggled to earn shelf space there urged critics to focus on buying minority-owned companies' products instead.

In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

Target is joining a wave of US companies pulling back on diversity, equity and inclusion (DEI) initiatives, as right-wing pressure leads companies to alter their commitment to hiring diverse candidates and expanding access.