The hoodie is just one part of a new ad campaign by Jordan Brand, which has partnered with Hurts in the wake of his Super Bowl MVP performance. From the iconic "LOVE" sculpture in Love Park to the city's SEPTA subway system, "Love, Hurts" signs were plastered all over Philadelphia ahead of the parade.

Super Bowl Sunday is known for the commercials that air during the game. Jordan Brand might have won the night though with its commercial that aired immediately after the Philadelphia Eagles' 40-22 win over the Kansas City Chiefs in Super Bowl LIX in New Orlenas.

Philadelphia Eagles Super Bowl MVP quarterback Jalen Hurts wore a ‘Love, Hurts’ hoodie on Valentine’s Day during Super Bowl 59 parade