Looking ahead, Netflix is eyeing a $1 trillion market capitalization by 2030. Per The Wall Street Journal, it’s aiming to double its revenue from $39 billion last year and generate roughly $9 billion in global ad sales by 2030, triple operating income from $10 billion last year and grow its subscriber base to around 410 million in that time.

Netflix Inc. shares rose 2% in the extended trading Thursday after the company reported profit in the first quarter well above its own projections and that predicted by analysts, due to higher-than-expected subscription and advertising revenue growth,

Netflix beat Wall Street financial estimates for Q1 2025, the first quarter it is no longer reporting subscriber counts.