YouTube's focus on AI has done it again. During Alphabet's fourth quarter of 2024, YouTube reported that its ad revenue grew 13.8% year-over-year. By the end of the quarter, its ad revenue was $10.47 billion compared to the $9.

Video streaming giant YouTube just shared its latest earnings report for Q4 of 2024. The results showed promising figures for global ad revenue which managed to deliver a 13.8% rise than the previous report.

Google’s advertising revenue rose 10.6% to $72.46 billion in the fourth quarter beating the third quarter's 10.4% growth of $71.84 billion. Ad revenue from YouTube grew 13.8% to $10.47 billion in the fourth quarter, compared with the 12.2% growth in the third quarter.

YouTube continues to be the dominant player in ad-supported streaming, reporting Q4 advertising revenue of $10.5 billion, up from $9.2 billion a year ago, and surging past $10B in a quarter for the first time.

Despite growth in ads, Alphabet’s shares sank in pre-market trading as investors digested the company’s revenue miss.