Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Starbucks just announced a change to how "Stars" are counted when rewards members bring in their own reusable cups. The new ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

Impact is next. While their Reach is top-notch, Starbucks, Chipotle, and Panera ultimately get so much credit for their loyalty programs because of their Impact on the bottom line. Here, too, brands ...

Consider Starbucks and Nike NKE brands that ... being passed on to friends or family members, diluting the impact of the loyalty program. This is where Web3, and decentralized digital identities ...

Mobile ordering also gave the company more data on consumers and helped push them to Starbucks’ loyalty program ... menu changes also had an impact on this shift. Starbucks is less of a coffee ...

Based in Houston, Christine previously reported for the Houston Business Journal, the Texas Medical Center’s Pulse magazine, and Community Impact Newspaper. She has an undergraduate journalism ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits. Beginning June 24, the coffee chain is eliminating the ...