According to Shanoff, New Balance made a bold move this past fall by signing Cooper Flagg, one of the most exciting high school basketball talents of his generation and the presumed No. 1 pick in ...

The Hesi Low v2 is a performance basketball model based in a New Balance FuelCell midsole. The shoes are marketed for speed and explosiveness, much like Maxey’s skills as a player. The shoes are ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

Whether it’s for running, basketball, or a lifestyle shoe, New Balance has covered all bases. With their latest release, the New Balance , the brand’s momentum is non-stop.

Tyrese Maxey first signed to New Balance back in January 2023, joining athletes like Nuggets’ Jamal Murray and Kings’ Zach LaVine as the initial crop to make the switch over to New Balance ...